777ff Privacy Policy

1 Introduction

777ff is Pakistan's premier online casino and sportsbook, offering cricket betting, PSL match odds, live dealer tables, high-RTP slots, and instant PKR payment processing via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and USDT. We are committed to protecting the privacy and personal data of all players who use our platform.

This Policy applies to all personal data we collect through the 777ff website, mobile browser interface, any 777ff application, customer support interactions (including emails sent to [email protected] and live chat sessions), and marketing communications where you have consented to receive them.

This Policy should be read alongside our Terms & Conditions, available at /terms-conditions, and our Responsible Gaming Policy, available at /responsible-gaming. Together, these three documents form the complete framework governing your relationship with 777ff.

2 Personal Data We Collect

777ff collects personal data through several channels. The categories of data we collect, and the context in which each is collected, are detailed below:

We do not collect sensitive data such as racial or ethnic origin, political opinions, religious beliefs, or health information unless directly relevant to a responsible gaming self-exclusion request, in which case only the minimum necessary information is recorded.

3 How We Use Your Personal Data

777ff uses the personal data it collects for the following specific purposes. Each purpose is tied to a lawful basis as described in Section 4 of this Policy:

• Account creation and management — to register your account, verify your identity via CNIC, maintain your PKR wallet, and manage your login credentials and security settings.
• Payment processing — to process deposits received via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and USDT, and to fulfil withdrawal requests to your verified payment method.
• KYC and age verification — to confirm that you meet the minimum age requirement of 21 years and that your identity is genuine, as required by our licensing obligations.
• Fraud prevention and anti-money-laundering (AML) — to detect and investigate suspicious account activity, duplicate registrations, payment chargebacks, and patterns consistent with money laundering or match-fixing.
• Platform delivery and personalisation — to display cricket betting markets, PSL odds, slot games, and casino tables relevant to your activity history and stated preferences.
• Customer support — to respond to your queries, resolve disputes, and process responsible gaming requests submitted to [email protected].
• Regulatory compliance — to maintain records required by our international gaming licence and to cooperate with lawful requests from regulatory and law enforcement authorities.
• Marketing communications — to send you promotional emails or SMS messages about bonuses, PSL betting offers, and new features, but only where you have explicitly opted in. You may withdraw consent at any time.
• Platform improvement — to analyse aggregated usage data in order to improve platform performance, fix technical issues, and develop new features relevant to Pakistani players.

We will not use your personal data for any purpose incompatible with the purposes listed above without first obtaining your explicit consent or establishing a separate lawful basis for doing so.

4 Legal Basis for Processing

777ff processes personal data on the following legal bases, depending on the specific purpose for which the data is used:

• Contractual necessity — processing required to perform the contract we have with you as a registered player, including account management, payment processing, and game delivery.
• Legal obligation — processing required to comply with applicable laws and regulatory obligations, including KYC, AML record-keeping, and cooperation with licensed gaming authorities.
• Legitimate interests — processing necessary for 777ff's legitimate business interests, including fraud detection, platform security, and aggregated analytics, provided these interests are not overridden by your privacy rights.
• Consent — processing based on your specific, informed, and freely given consent. This applies primarily to marketing communications. You may withdraw consent at any time by adjusting your account notification settings or by contacting support.

5 Sharing Your Personal Data

777ff does not sell or rent your personal data to any third party. We may, however, share your data with the following categories of recipients in the circumstances described:

• KYC and identity verification providers — licensed third-party services that assist in verifying CNIC documents and confirming age eligibility. These providers process data under strict data processing agreements and are not permitted to use your data for any other purpose.
• Payment processors — JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and USDT network providers receive only the transaction data necessary to process your deposit or withdrawal. Payment providers maintain their own privacy policies governing their data handling practices.
• Fraud prevention and AML services — specialist services that analyse transaction patterns to detect money laundering, fraudulent chargebacks, and bonus abuse. These services receive anonymised or pseudonymised data wherever possible.
• Customer support tools — live chat and ticketing platform providers used to facilitate support interactions. These tools store chat transcripts and ticket history securely under contractual data protection obligations.
• Regulatory and law enforcement authorities — where required by law or by a valid regulatory order, 777ff will disclose personal data to the relevant authority. We will notify you of such a disclosure wherever legally permitted to do so.
• Business transfers — in the event of a merger, acquisition, or sale of 777ff's business or assets, personal data held by the Company may be transferred to the acquiring entity, subject to equivalent data protection obligations being imposed on the new controller.

All third parties with whom 777ff shares personal data are required to implement appropriate technical and organisational security measures and to process data only in accordance with our instructions and applicable data protection law.

6 Cookies & Tracking Technologies

777ff uses cookies and similar tracking technologies on its platform to ensure functionality, improve performance, and deliver a personalised experience for Pakistani players. The following categories of cookies are in use:

• Strictly necessary cookies — essential for the platform to function. These include session authentication cookies that keep you logged in, security tokens, and anti-fraud session identifiers. These cookies cannot be disabled without breaking core platform functionality.
• Performance cookies — collect anonymised data about how players navigate the platform, including pages visited, time spent, and errors encountered. This data is used exclusively for internal platform improvement purposes.
• Functional cookies — remember your preferences such as language settings, preferred cricket betting markets, and display options, to provide a more personalised experience on return visits.
• Analytics cookies — used by 777ff's internal analytics system to understand aggregate player behaviour, identify popular PSL markets and slot games, and plan product development priorities. Data is aggregated and not used to identify individual players.

You may manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will prevent the 777ff platform from functioning correctly and you will be unable to log in or place bets.

7 Data Retention

777ff retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and our licensing obligations. The following retention periods apply:

• Account and identity data (CNIC, name, date of birth) — retained for the duration of your active account plus a minimum of five (5) years following account closure, as required by AML regulations.
• Transaction and betting records — retained for a minimum of five (5) years from the date of each transaction, in line with financial record-keeping requirements.
• Customer support communications — retained for three (3) years from the date of the last interaction, for dispute resolution and training purposes.
• Marketing consent records — retained for the duration of your active account or until you withdraw consent, whichever is earlier. Withdrawal of consent records are retained for three (3) years to demonstrate compliance.
• Technical and usage logs — typically retained for ninety (90) days for security and debugging purposes, after which they are deleted or fully anonymised.
• Self-exclusion records — retained for a minimum of seven (7) years to prevent re-registration by players who have self-excluded, as required by responsible gaming obligations.

On expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with you as an individual. Anonymised, aggregated data may be retained indefinitely for statistical and analytical purposes.

8 Your Data Protection Rights

As a 777ff player, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact us at [email protected] with the subject line "Data Rights Request". We will verify your identity before processing any request and will respond within thirty (30) calendar days.

• Right of access — you may request a copy of all personal data that 777ff holds about you, along with information about how it is being processed.
• Right to rectification — you may request that inaccurate or incomplete personal data be corrected. For KYC-verified data, correction requests may require submission of updated CNIC or supporting documentation.
• Right to erasure ("right to be forgotten") — you may request deletion of your personal data where it is no longer necessary for the purpose it was collected, where you withdraw consent (and there is no other legal basis for processing), or where the data has been unlawfully processed. This right is subject to our legal retention obligations — we cannot erase data we are required by law to retain.
• Right to restrict processing — you may request that we restrict processing of your data while a rectification request is pending, or where you have objected to processing and we are assessing whether our legitimate interests override your rights.
• Right to data portability — you may request that we provide your personal data in a structured, commonly used, machine-readable format, so that you can transfer it to another service provider where technically feasible.
• Right to object — you may object to processing based on legitimate interests at any time. You also have an unconditional right to object to the use of your data for direct marketing purposes.
• Right to withdraw consent — where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

9 Children & Minors

The 777ff platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from any person under the age of 21. This age restriction is enforced through CNIC-based identity verification as part of the mandatory KYC process.

If 777ff becomes aware or has reasonable grounds to suspect that a player is under 21 years of age, the account will be immediately suspended, all pending transactions will be placed on hold, and an investigation will be conducted. If the player is confirmed to be underage:

• The account will be permanently closed.
• All winnings generated during the underage period will be forfeited.
• The net deposited balance (excluding any winnings) will be returned to the original funding source after investigation is complete.
• All personal data collected in connection with the underage account will be securely deleted, except for records required to prevent future re-registration.

Parents and guardians in Karachi, Lahore, Islamabad, Faisalabad, and across Pakistan are strongly encouraged to use parental control software and to monitor internet usage by minors in their households to prevent accidental access to online gaming platforms.

10 Security Measures

777ff implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include, but are not limited to:

• TLS 1.3 encryption on all data transmissions between your device and 777ff's servers.
• AES-256 encryption for sensitive data fields stored in our databases, including CNIC numbers and payment account details.
• OTP-based two-factor authentication for account login, protecting against unauthorised access even if your password is compromised.
• Role-based access controls ensuring that 777ff staff can only access personal data relevant to their specific role and responsibilities.
• Regular third-party security audits and penetration testing of platform infrastructure.
• Automated anomaly detection that flags unusual login patterns or transaction activity for human review.
• Data pseudonymisation applied wherever possible in analytics and reporting systems to minimise the risk of re-identification.

While 777ff employs industry-standard security measures, no online platform can guarantee absolute security against all possible threats. You are responsible for keeping your own login credentials — including your password and OTP codes — confidential and for logging out of your account after each session, particularly on shared devices.

11 International Data Transfers

777ff operates under an international gaming licence, and certain personal data may be processed by service providers located outside Pakistan. Where such transfers occur, 777ff ensures that appropriate safeguards are in place to protect your data to a standard equivalent to or exceeding that which applies within Pakistan. These safeguards may include:

• Contractual data processing agreements incorporating standard data protection clauses.
• Processing only by service providers in jurisdictions that maintain recognised data protection frameworks.
• Technical measures such as encryption and pseudonymisation to minimise the risk associated with cross-border transfers.

You may request information about specific international transfers affecting your personal data by contacting [email protected].

12 Third-Party Links

The 777ff platform may contain links to third-party websites or resources for informational purposes, such as links to responsible gaming resources or payment provider information pages. This Privacy Policy applies solely to data collected and processed by 777ff through the 777ff platform.

777ff is not responsible for the privacy practices, data handling procedures, or content of any third-party website. We strongly recommend that you review the privacy policy of any third-party site before providing them with your personal information. Following a link to a third-party site from within the 777ff platform does not constitute an endorsement of that site's privacy practices by 777ff.

13 Updates to This Policy

777ff reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or our licensing obligations. When we make material changes to this Policy, we will notify active players by email to their registered address and by displaying a prominent notice on the 777ff platform, at least 7 days before the updated Policy takes effect.

The date displayed at the top of this document reflects the most recent revision. Continued use of the 777ff platform after the effective date of a revised Policy constitutes your acceptance of the updated terms. If you do not agree with any changes, you must stop using the platform and contact us to close your account.

The current version of this Policy is always accessible at /privacy-policy. We recommend reviewing this page periodically to stay informed about how 777ff protects your data.

14 Contact & Complaints

If you have any questions, concerns, or complaints regarding this Privacy Policy or the way 777ff handles your personal data, please contact our dedicated privacy support team:

• Email: [email protected] — use subject line "Privacy Enquiry" or "Data Rights Request"
• Live Chat: Available 24/7 via the chat widget on the 777ff platform after logging in.
• Response Time: We aim to acknowledge all privacy-related contacts within 48 hours and to provide a substantive response within 30 calendar days.

If you are not satisfied with our response to a privacy complaint, you may escalate the matter to the relevant data protection supervisory authority or to the Alternative Dispute Resolution body designated by 777ff's licensing authority. Details of the applicable ADR body are provided upon request.